Press Release: Dalat Hasfarm Flower Trials 2016 - Inspiration and Innovation
Following the success of Flowers Trials 2015, Dalat Hasfarm continues to organize the event with the intention of introducing products-in-testing to customers and partners on June 30 and July 1.
With the vision to become the first choice for floricultural products in the Asia-Pacific market, Dalat Hasfarm will annually hold Flower Trials, offering a wide range of brand new flower varieties and product diversity, from pot plants to cut flowers, as well as evaluate the commercial potential of these flowers.
With the slogan "Inspiration - Innovation", Flower Trials 2016 will warmly welcome nearly 200 domestic and international guests, (of which there are 50 guests coming from all over the world) Sales & Marketing managers of Dalat Hasfarm from HCMC, Da Nang, Hanoi, Can Tho ... to join the evaluation of new flowers ‘potentials .
More than 200 different varieties, notably 10 major product groups, including: Chrysanthemums, Calimeros, Carnations, Roses, Lilies, potted Hydrangeas ... and other flowers will be assessed in the event.
The guests will have chance to visit 7 modern greenhouses of Dalat Hasfarm, exploring the process of planting, tending flowers with the latest technology, eco-friendly products in accordance with our sustainable development model.
In addition to introducing new products and visit the modern greenhouses, Dalat Hasfarm will exclusively design a display area exhibiting featured flowers for this special event. Thousands of cut and pot plants will be used for decorations and create a colorful atmosphere. The display area also hosts flower design demonstrations and Gala dinner for all guests.
Coming to Flower Trials 2016, our guests will have a chance to admire the beauty of hundreds flowers, and get an overview of Dalat Hasfarm - a company of inspiring, innovative spirits and sustainable development, customer orientations.
After several months of preparation, Flowers Trials is ready to welcome our valued customers in 2016!
FLOWER TRIALS AND NUMBERS:
200: The number of guests attending the event evaluating Dalat Hasfarm products, including 100 Vietnamese loyal customers , 50 international customers from all over the world (mainly from Asia and Europe), 50 Sales managers from Ho Chi Minh City, Hanoi, Da Nang, Can Tho ...
200: The number of new varieties that will be presented and evaluated in this event, including 10 main groups: Roses, Standard and Spray Chrysanthemum, Calimero, Carnations, Hydrangeas...
7: Greenhouses where guests are invited to visit in the event.
2: Guests will visit and evaluate products in 2 out of 3 Dalat Hasfarm farms, Da Lat and Da Ron.
2: Flowers Trial took place in 2 days: June 30 is the day for domestic customers, Sales & Marketing managers of Dalat Hasfarm. July 1 is the day for international customers.
20,000: The number of flowers is used to decorate the gallery for visitors.
The evaluation process of Dalat Hasfarm’s new products:
- 1st test (first evaluation process): An important process to evaluate quality, vase life of all imported flower varieties, often lasting twice a year. The first test falls on the third week of the year and the second test occurs in the thirty-fourth week.
- Semi-commercial (second evaluation process and getting customer opinion): The process lasts during 12 months; the varieties that passed through the tests will be grown and sold in a limited number at distribution centers, retail shops. The purpose is to introduce new flower varieties and help customers get direct experience of our products, with which we can gather objective opinions on flower quality and price.
- Flowers Trials: Introducing the products-in-testing.
- Commercial: Mass production and widely introduced to the market
PROGRAM DETAILS (Available in invitation cards):
Should you have any further questions, please contact Mr. Tran Hong Minh Nhat - PR & Event Manager.